If you like vanilla soft serve, this is a good place to pop by if you're in the mood for a cone. It's...just vanilla though. As the name suggests, their schitck is that they dip said soft serve in "magic-shell" like flavored coatings, and apply your toppings of choice. That said, when the base product is nothing to write home about, you have to worry about having such an intensely branded business balanced on it. I'm a big fan of soft serve and this was your average, run of the mill, ice-cream-machines-at-Golden-Corral vanilla. Nothing *wrong* with it...just, eh. The ambiance leaves a lot to be desired, as well. With a paint scheme and application that immediately brought to mind a 1980s rec center, or jail visiting room, the place has an unmistakable feel of a front. It is the sort of bare bones you'd expect out of a pop-up shop experience, only....it's permanent. Got nothing against the place, it just feels kind of half-finished as a brand concept, which strikes me as a little odd given how dedicated new businesses have to be in the wake of the pandemic to succeed. I honestly hope they do. (And maybe add some wall art while they're at it?)